After working hard at refining a recipe and earning your way to a batch of some tasty homebrew beer that you will be proud to serve to your friends, neighbors, and relatives, it’s a shame to not seal it with a label that symbolizes your unparalleled beer that you worked so arduously to attain.
While your homebrew beer would taste the same no matter what the label looks like, it just seems unfinished to see the final product in a generic brown bottle. You put some time and effort in to every other step, why stop now? You should be proud of your final product, and the bottle it’s in should reflect your personality as well as the fine craft brewed beer it contains. After all, this is a unique homebrew beer that you invented, show it a little respect and give it a final touch of creativity.
As you have probably noticed, the big commercial breweries spend countless hours (and countless dollars) on label design in order to guarantee that the beer will have visually identifiable characteristics to the consumer. Obviously, you do not need to employ a multimillion dollar advertising agency to produce a design campaign for your label, but in that respect there’s no reason that your homebrew beercan’t have a little bit of your persona added to the outside as well as the inside, and you can put something recognizable on there, making it like a cool t-shirt or sticker. It’s fun, but at the same time creates a noticeable visual cue that people will remember.
If you are just getting going brewing and haven’t quite worked everything out yet, then labels for your bottles might seem unimportant, but it’s still worth putting some thought into. After all, as you continue to learn and your technique begins to progress, having customized labels for your beer can be both fun , and if it becomes a serious hobby, and add an instantly recognizable picture when you serve it to friends and family. Kind of like seeing the sign at your favorite restaurant – you know you’re going to be getting something good. A little extra homebrew beer info for those lucky enough to be imbibing.
If you’re not the creative type, or not computer savvy enough to start messing around with a graphics program, you could always head down to your local print shop with a simple idea or a rough sketch and ask them how much it would be to produce something that represents you and your homebrew beer. Lots of times they have designers in-house, and will help you finalize your idea for a pretty reasonable price. They’ll probably also have suggestions about formatting and what weight paper to use, how to affix it, and lots of other stuff you probably don’t want to think about, but it’s a good way to go if you have a couple of bucks to spare and want a pro to handle all the little details.
If you are worried about the cost, or like a lot of home brewers, are the do-it-yourself type, there are many options you can choose for making your own homebrew labels. You can design great looking labels on your computer if you want to – most operating systems these days have great graphic/image editing programs that can do just about anything you can imagine. Alternatively, if you have some artistic skills you could always design on paper and scan it in to your computer – if you don’t have a scanner, you might be able to get it done at your local library, otherwise just go to FedEx store/UPS store or one of the big office supply chains and they can do it for you, but not for free.
If you decide to use store bough packs of labels, they will often even have easy-to-use software and free clip art and photography to use for your designs included. Also, there’s tons of free home brew beer label programs on the internet. Here’s a great on to try, it’s really easy to use and makes some great looking labels (plus it’s FREE!):
So spend a little time and design a homebrew beer label that will make your final product look as good as it tastes, and keep brewing!